Virtual Assistants on making Businesses more Profitable

9 09 2010

Lean and economic times call sometimes for desperate measures as business strive more than ever to streamline and increase profitability. In order to achieve this some business owners make the mistake of trying to do everything themselves, but is this wise?

The business owner is responsible for generating new revenue for their business. As the business grows, so do administrative tasks. The more time spent IN the business on administrative tasks, the less time spent ON the business generating more sales and planning its growth.

Surely the business owner’s time is not best spent on all the small (but important) administrative tasks necessary in running a successfully business. More and more prudent business owners are delegating the less profitable tasks by hiring a virtual assistant, whose hourly rate is somewhat less than the business owner’s real financial worth.

Virtual assistants are the 21st Century equivalent of the personal assistant of the 20th Century. They provide administrative and secretarial assistance, when required. they are self-employed, so there are no employer’s responsibilities like PAYE, National Insurance, tax, sick pay, maternity leave, paid holiday or benefits packages. Best of all, because they work from their own premises, there’s no need to provide virtual assistants with any office space, desk or equipment, ideal for small business owners and entrepreneurs who operate their business from their home which means they don’t loose privacy or space.

As more and more businesses move their marketing and communications to the Internet, Virtual Assistants are becoming the obvious solution to staffing issues. For an hourly fee often less than the cost of temps or the real cost of employees, businesses can take advantage of professional assistance and a variety of skills at the click of a mouse.

Work assignments are communicated through email. The use of telephone, fax or post and web-based tools is also a means of keeping in touch.

Typical tasks outsourced include returning telephone calls, answering e-mails and drafting letters. They also run their diaries, manage event bookings, run marketing and email campaigns, design presentations, source and book flights, proof-read and beautify documentation.

Some virtual assistants are highly specialised in particular areas including marketing support, e-newsletters, web design, squeeze pages and e-commerce.

There’s no doubt that having virtual assistance is a time-management tool. With the support of a good one, business image is enhanced, the business runs smoother and more efficiently which means greater productivity. Business owners can focus on what is important, rather than urgent, leaving them more time to work ON their business rather than IN it. For some it means regaining their evenings and weekends.

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